“Gotcha Day” is a phrase we use that represents the day a homeless pet becomes a new member of a family. It is a celebration much like a birthday.
On the day of the pet’s adoption, we take a photo we call a gotcha photo. Then, on the first anniversary of the day they adopted their pet, we mail the gotcha photo to the family to celebrate their first year.
Sometimes we don’t know the birthday of a pet, so the pet’s Gotcha Day is a date which the family can celebrate.